Airport Runways - The Next Frontier of Viewable Media

“Marketers see such ads as one way to reach busy consumers who pay less attention to television commercials than they used to.”

There’s a piece in the NYT today about airports opening up landing strips for advertising. Most people will probably hate this because it’s such a visible marketing platform and I don’t think people like being overtly marketed to, but I think it’s a fun idea and if it means that my local airports will have more money to add staff that will improve the efficiency of the airport then I’m all for it.

Link: The View From Your Airplane Window Was Brought to You By…

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